The Advent Of Augmented Reality And Virtual Reality In Indian Marketing Space
May 31, 2019
Augmented reality and virtual reality has found its place everywhere, even in non-IT products. The reflection of most trending and hottest industry is visible when it comes to augmented reality and virtual reality. This industry is growing tremendously and stands to be valued at$150 Billion by 2020 in India. This market-leading platform for expanding and flourishing a wide and inclusive range of applications in the field of real-time 3D, and augmented reality and virtual reality, is shaping up the education sector.
With the advent of Internet in India, augmented reality and virtual reality seems to be the next big thing in this resumptive revolution. Indian market is growing with an agile speed and is at a nascent stage, with handful applications of AR/VR. In last few years many startups upsurge in India and is being expected that the growth rate of this technology in India would be about 75% annually including retail, automobile, education, real estate, etc. As per a research, it is expected that the growth rate of AR/VR in India is 90% every year and it will spread legs on a large scale.
Many companies are spending million dollars for AR/VR technology in India. The trending one is establishment of India's first augmented reality institute in Varanasi. This institute will be established by the central government in partnership with Eon Reality, an augmented reality company based in the US. The institution will be like entering a giant machine in the virtual space, the whole process of learning different parts of machine could be felt and touched as well through virtual dissection.
Summing a whole new dimension to reality itself can solve all sorts of defiances for every process in every industry. From AR gaming that includes superimposition of pre created game environment over real world objects to AR in military which is beneficial for field troops and air force, AR/VR has cognized to an uppermost and most trending industry in Indian market.